Per-platform rewriting

Turn one idea into tailored LinkedIn and X variants automatically.

The same message rarely lands the same way on LinkedIn and on X. Per-platform rewriting takes one idea and produces a version adapted to each network, so you write once and publish everywhere in the right tone.

[Screenshot: one draft being rewritten into a LinkedIn variant and an X variant side by side]

Per-platform rewriting is a Freelance and up feature. It's included on Freelance, Studio and Agency plans.

One idea, two variants

Write your core idea once, and Keryo's AI adapts it per platform:

LinkedIn

• More room to breathe: longer form, structured, professional.

• Room for context, a hook and a clear takeaway.

• Suited to a business, thought-leadership tone.

X (Twitter)

• Short and punchy: tight character budget.

• Direct phrasing, fewer words, sharper hook.

• Suited to a fast, conversational tone.

Character and tone differences

The two networks pull in different directions:

• Length — X keeps you to a tight character count; LinkedIn lets you go long.

• Tone — LinkedIn tends toward considered and professional; X toward concise and snappy.

• Structure — LinkedIn rewards line breaks and a clear arc; X rewards a single strong idea.

Per-platform rewriting handles those differences for you, then hands the result back for editing.

Editing the variants

Nothing is locked. Each variant lands in the composer as per-account content, so you can tweak wording, tighten length, or add media before you schedule or publish.

If a client has an advanced brand voice set (Studio+), rewriting respects it — the variants stay on-brand across both networks. See the AI assistant.