> For the complete documentation index, see [llms.txt](https://ovion-studio.gitbook.io/keryo-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ovion-studio.gitbook.io/keryo-docs/creating-posts/per-platform-rewriting.md).

# Per-platform rewriting

Turn one idea into tailored LinkedIn and X variants automatically.

The same message rarely lands the same way on LinkedIn and on X. Per-platform rewriting takes **one idea** and produces a version adapted to each network, so you write once and publish everywhere in the right tone.

> *\[Screenshot: one draft being rewritten into a LinkedIn variant and an X variant side by side]*

{% hint style="info" %}
Per-platform rewriting is a **Freelance and up** feature. It's included on Freelance, Studio and Agency plans.
{% endhint %}

## One idea, two variants

Write your core idea once, and Keryo's AI adapts it per platform:

{% tabs %}
{% tab title="LinkedIn" %}

* More room to breathe: longer form, structured, professional.
* Room for context, a hook and a clear takeaway.
* Suited to a business, thought-leadership tone.
  {% endtab %}

{% tab title="X (Twitter)" %}

* Short and punchy: tight character budget.
* Direct phrasing, fewer words, sharper hook.
* Suited to a fast, conversational tone.
  {% endtab %}
  {% endtabs %}

## Character and tone differences

The two networks pull in different directions:

* **Length** — X keeps you to a tight character count; LinkedIn lets you go long.
* **Tone** — LinkedIn tends toward considered and professional; X toward concise and snappy.
* **Structure** — LinkedIn rewards line breaks and a clear arc; X rewards a single strong idea.

Per-platform rewriting handles those differences for you, then hands the result back for editing.

## Editing the variants

Nothing is locked. Each variant lands in the composer as [per-account content](/keryo-docs/creating-posts/manual-writing.md#per-account-content), so you can tweak wording, tighten length, or add [media](/keryo-docs/creating-posts/media.md) before you [schedule](/keryo-docs/creating-posts/scheduling.md) or [publish](/keryo-docs/creating-posts/publishing.md).

{% hint style="success" %}
If a client has an advanced **brand voice** set (Studio+), rewriting respects it — the variants stay on-brand across both networks. See the [AI assistant](/keryo-docs/creating-posts/ai-assistant.md).
{% endhint %}