AI assistant

Generate a first draft from a topic and shape it with your client's brand voice.

The AI assistant turns a simple topic into a ready-to-edit draft, so you rarely start from a blank page. It's ideal when you know what you want to say but don't want to phrase it from scratch.

[Screenshot: the AI assistant panel with a topic field and a Generate button]

Generate a draft from a topic

Give the assistant a topic or short brief, and it produces a draft you can drop straight into the composer.

Generate

1. Open the composer in your active client workspace.

2. Open the AI assistant and describe your topic (for example, "3 tips for onboarding new agency clients").

3. Generate the draft.

4. Review it — then keep editing until it's right.

Refine

Not happy with the result? Regenerate, or edit the text directly. You can also re-adapt existing content with the refactor action to shift the wording without rewriting from zero.

How brand voice shapes the result

Each client workspace can carry its own brand voice. When it's set, the assistant writes in that tone, vocabulary and style, so drafts already sound like the client instead of generic AI copy.

Advanced brand voice is available on Studio and Agency plans. On Freelance, you can still generate drafts — they just won't be tuned to an advanced brand voice.

Editing the result

The generated draft is only a starting point. You stay in control:

• Rewrite any part of it in the composer.

• Adapt it per account, or run per-platform rewriting to get LinkedIn and X variants.

• Add media before you schedule or publish.

Always give a generated draft a quick human read before it goes out — the AI gets you 90% of the way, your judgment does the rest.