Brand voice

Give each client a brand voice so AI-written posts sound on-brand.

A brand voice captures how a client sounds — tone, style, and vocabulary. Keryo stores a brand voice per client, so the AI writes each client's posts in their own voice, not a generic one.

How the AI uses your brand voice

When you generate or adapt content for a client, Keryo applies that client's brand voice. It shapes:

• AI drafts generated from a topic.

• Per-platform rewriting, when one idea is adapted into variants for LinkedIn and X.

• Content re-adaptation ("refactor"), when existing text is rewritten.

The result is copy that stays consistent with the client's identity across networks.

Basic vs. advanced brand voice

Advanced brand voice is available on Studio and up. Freelance includes basic AI rewriting, so AI-assisted drafting and per-platform adaptation still work — the deeper, more tailored brand-voice controls are a Studio+ feature.

Capability	Freelance	Studio	Agency
Basic AI rewriting	✓	✓	✓
Advanced brand voice	—	✓	✓

See Plans & pricing for the full feature breakdown.

Set a client's brand voice

1. Switch to the client whose voice you want to define.

2. Open its brand voice settings.

3. Describe the tone and style you want the AI to follow, then save.

[Screenshot: the brand voice settings for a client]

Related pages

• Client workspaces overview

• AI assistant

• Per-platform rewriting